Perhaps nothing is of greater value to a company than its reputation. The reputation of your business will greatly inform how new and current customers will perceive it. As such, reputation management has never been more important now that nearly everyone is online. Nearly all of your customers will be able to create their own content that discusses your company and its products or services. Therefore, online reputation management is a necessary way of ensuring that your online reputation is positive both now and in the future.
Fivespot Digital Marketing Puts You in Control of Your Reputation
Fivespot Digital Marketing understands how important a good reputation is to the overall success of a company. That’s why we take a PROACTIVE approach to reputation management, NOT a reactive one. After all, as the saying goes, something that’s said online can be more permanent than something that’s written in stone. Therefore, instead of waiting until business owners get upset and seek ways to suppress and remove bad reviews or, even worse, resort to artificially creating fake reviews, we take actions to help you create a positive reputation from the start. Those are the best and most effective things you can do for short-term and long-term reputation management.
Here are some of the ways that we take positive actions to help manage your company’s reputation:
- Responding to Reviews – We respond to both positive and negative reviews. By crafting considerate responses to all reviews, we show your customers that you are listening to their concerns. It shows that you care. It also works by showing that your voice is heard by the customers who come across the reviews. For example, a customer who may have otherwise been put off by a bad review, may instead think even more positively about your company when they see your helpful response to the upset customer and read the ways that you were willing to help the customer.
- Creating a Positive Branding Presence – We help your company establish a positive branding presence online. By taking actions to give your company a voice and a presence across a variety of sites where they can leave feedback for you, it shows them that you care. More importantly, it helps establish your overall reputation as a caring company that does LISTEN and respond to feedback.
- Crafting a Review Funnel – We also make it really easy for your satisfied customers to get the word out about your products or services. If you make it easier for someone to help you, they’re happy to do so. Likewise, when you make it easier for customers to share about their positive experience with your company, they are much more likely to do so. We create a review funnel to make it easy for your happy customers to leave feedback on websites like Yelp, Google and Facebook.