Pay Per Click Advertising Ventura County | Certified Adwords Specialist

With so many marketing options out there, getting started can be an uphill challenge, especially when you’re operating on a tight budget. Unfortunately, this can mean bypassing effective techniques in fear of excessive spending.

When you’re seeking digital marketing tools that are both effective and affordable, pay-per-click, or PPC, advertising can control spending while still offering value to your web presence. With guidance and implementation strategies from Fivespot Digital Marketing in Ventura County, you can find a paid search strategy that resonates with the objectives you have in mind.

What Is Pay-Per-Click Advertising?

As the name implies, pay-per-click advertising is a marketing strategy in which you only pay when someone clicks on your ad and visits your page. Highly effective for small businesses in need of web traffic and exposure, this approach allows companies to save on marketing expenses while still reaping the rewards of a paid advertising model.

PPC ads are placed at the top of search engine results or off to the right-hand side, depending on the form of campaign purchased. In many ways, these ads are indistinguishable from standard web results, featuring meta titles and descriptions designed to attract customer attention. If a customer clicks on your ad, you pay a small fee to the hosting company, ranging anywhere from a few cents to a few dollars.

Doing Pay-Per-Click on your own can be costly

Despite the simple-sounding setup, PPC advertising can become a costly trap when used incorrectly, wasting your advertising budget without anything to show for it. Success in the PPC world relies on numerous factors, including thorough market research, an educated understanding of the subtle nuances of ad creation, and flawless execution. As compelling as a trial and error approach may be, this can prove to be extremely costly, leading to a big investment with an unnecessarily high customer acquisition cost.

As in most areas of marketing, PPC success requires a researched plan designed to meet your goals while still controlling spending. By targeting customers throughout all phases of the buying funnel, small businesses have the opportunity to reap big rewards without a sinking tens of thousands into the process.

Your Ventura County PPC Experts

When finances are creating a barrier, many companies are most concerned with what’s easiest and cheapest, not what’s right. Instead of inadvertently allowing your budget to hold you back, let Fivespot create a strategy that is right for the resources you have available.

Our approaches are highly researched and in line with current market data, allowing us to find a fit that truly works with what you need. Whether you have a current PPC ad series that isn’t achieving successful results or are new to the field and looking for answers, we are able to create effective, affordable campaigns customized to what you have in mind. Our techniques are focused on minimal spend for maximum output, saving you money by effectively managing your expected outcomes.

Customer acquisition cost analysis
Extensive research into target keywords and search volume
Implementation and Campaign Management
Segment campaigns designed to analyze market data and customer response
Date and time management to determine the most effective results
Custom landing pages designed around PPC campaigns
Establishment of conversion funnels throughout contact and ecommerce pages
Regular performance reporting

Invest in Fivespot for Pay-Per-Click Success

Call (818) 964-0617 today. We will provide you with a FREE consultation on the phone or in person and help set up your business for Adwords, Bing Ads and Facebook Ads!