Social media is a strong force in modern marketing that no small business can afford to ignore. In fact, nine out of ten U.S. companies are now on social media. Not only is your competition already on the major social media sites like Facebook, Twitter, Google+ and Instagram, but they are likely using it to establish brand familiarity and inspire customer loyalty. Social media can also help legitimize your brand and quickly respond to the concerns of customers.
Social Media is the Most Important Piece to Your Marketing Strategy
Every small business needs to be on social media because it connects you directly to your customers, and it also gives you a chance to get both positive and negative feedback directly from them. Also, customers you haven’t even targeted can find you on social media. It can increase your sales and how often you retain customers. After all, seeing your content in their feed each day can help build a greater, more positive connection with your brand.
As a full-service digital marketing agency, Fivespot Digital Marketing will help market your business by posting unique, engaging content throughout Facebook, Twitter, Google+ and Instagram. These posts will inspire your current fans to share them, while it will also result in new likes and follows when people connect to what’s being shared. When people log onto social media, they want to be entertained, moved, amused, or inspired. When they are, they are eager to share those experiences with others.
We Maximize Your Brand with Social Media
At Fivespot Digital Marketing, we diversify the type of social content we post because that’s the best way to capture the consistent attention of your customers. We offer three basic types of content:
- General Promotional Content – These social media posts allow you to communicate directly about what’s going on with your business. They can be promotional posts that offer a discount code to customers for a certain time period, a text post that informs fans about a new item that’s for sale, or simply a meme that captures a fact about your company.
- Local Content – We post local events and news to your customers because these type of posts capture a lot of interest. People are often inspired to share them because the information would be helpful to their friends. By typing these helpful associations to your business, you can build a larger customer base.
- Industry-Related Content – Since your customers have already indicated an interest in the specialization of your company by liking your page, they are likely to also be interested in information that’s related to the industry of the business you’re in. Also, when they share this type of content, they can come to associate your business with the industry itself.
Ultimately, Fivespot Digital Marketing maximizes social media marketing to keep fans engaged. We strategically plan your social media posts so that your social media presence best serves the needs of your company. From branding your business to creating posts that will attract new customers from highly shared content, we are committed to making your social media work for you.